Privacy Policy

Privacy Policy - Acoustic Metrology

This Policy explains how we collect and use your information. In this Policy, "we", "us" and "our" means Acoustic Metrology.

If you have any questions about this Policy, or would like to exercise your rights, you can use our Website contact form.

Who we are and how to contact us

Our legal name is Acoustic Metrology, and our main office is in Hamilton, Scotland. In turn, we are part of the William Demant Holding A/S, based in Copenhagen, Denmark. You can learn more about William Demant at

You can contact us about your data using the specific links throughout this page or via the following general contacts:

In the UK

Acoustic Metrology
Cadzow Industrial Estate
Low Waters Road Hamilton
Lanarkshire ML3 7QE

In Europe

Global Privacy Office
William Demant Holding A/S
Kongebakken 9
DK-2765 Smrum Denmark


When do we collect information about you?

Some of the information we collect about you can be used to identify you. This type of information is defined as “Personal Data” under the UK Data Protection Act 1998 and, from 25 May 2018, the EU General Data Protection Regulation (EU) 2016/679

We collect your Personal data:

  • when you make inquiries, purchase products from us through our website, register for an account, or request information or sign up to receive marketing
  • when you visit our Website and cookies are placed on your computer
  • when you provide us with information in any other way, including by interacting with us via social media such as Facebook, Twitter, YouTube,

Acoustic Metrology maintains and uses information about you only when:

  • we need to fulfill our contract with you for example, to deliver the products you’ve ordered
  • …or it’s our legal duty to do so
  • …or it’s in our legitimate business interest
  • …or when you consent to it
    For further clarification, “legitimate interests” means, for example, we are interested in making sure our marketing is relevant to you, so we may look at your information to make educated guesses about your interests so that we can send you content that is tailored to you.

We may process your information to protect you against fraud on our website, and to ensure our websites and systems are secure.

Here is a list of the ways that we may keep or use your personal data, the reason for it, and the legitimate interest behind it.

Our reasons

1. Fulfilling contracts

What we use your personal information for:

  • Delivering products or services, including product and software updates or upgrades
  • Facilitating, completing, or confirming a commercial transaction previously agreed to
  • Notifying you about your use, subscription, account, or similar ongoing relationship with Acoustic Metrology and other William Demant divisions
  • Notifying you about the warranty

for a product you or your organisation purchased

  • Collecting money that is owed to us
  • Responding to complaints and seeking to resolve them
  • Exercising our rights set out in agreements or contracts

2. Our legal duty

What we use your personal information for:

Taxes or reporting taxation information

Providing information about recalls, safety or security for a product you purchased or are using
Running our business in a lawful way

3. Our legitimate interests

  • Where we have an existing relationship with you or your organisation, sharing news, offers, and ideas with you (e.g., surveys, press releases, offers, newsletters, blogs, meeting requests, introductions, product launches, marketing and social media)
  • Where we have an existing relationship with you or your organisation, personalising communication with you, and tailoring communication to what we think you may be interested in
  • Managing our relationship with you or your organisation
  • Responding to your requests for information or help (e.g., quote, sales information or sales confirmation)
  • Confirming that you got the information or help you needed
  • Growing our business
  • Telling you about things that are new and interesting to you
  • Customer satisfaction
  • Developing better products and services
  • Defining types of customers for new products or services
  • Keeping our records up to date
  • Seeking your consent when we need it to contact you
  • Being compliant to fulfill our legal and contractual duties
  • Providing good customer service

4. Your consent

  • Sharing news, offers, and ideas (e.g., surveys, press releases, offers, newsletter, blog, whitepapers, videos, meeting requests, introductions, product launches)
  • Personalising communication with you, and tailoring communication to what we think you may be interested in

About the kinds of data we keep and use

We use several different kinds of personal information:

How to contact you via email, telephone, or physical address

This includes details about where you work and your professional role in that organisation

Contractual or Transactional
Details about the products or services your organisation may have purchased from us, including ship-to information, purchase history, healthcare provider order reference, serial numbers, and service information

Details about how you use our products and services, and what information seems to interest you on our website or in emails we may send you. This may include the use of cookies.

The content of business letters, emails, and conversations you’ve had with Acoustic Metrology. Please note that calls to Customer Services may be recorded for quality and training purposes.

Social Media
How active you seem to be on social media platforms such as Twitter and Facebook

Open Data and Public Records
Details about you that are in public records or openly available on the internet (e.g., a hospital website)

Usage Data
Other data about how you seem to use our products and services

Data Details about you or your organisation that are stored in documents in different formats, or copies of them. This could include things like purchase orders and shipping documentation.

Any permissions, consents, or preferences that you give us.

Where does this data come from?

Most of the time, any data we might have has been provided by you:

  • When you purchase one of our products or services
  • When you talk to us on the phone or in person
  • When you use our websites, including the profile you create to identify yourself when asking for information, and data about how you use the website
  • In emails and letters
  • In customer surveys
  • If you take part in our competitions or promotions
  • Educational events

In some cases, we may receive information from any of the following sources:

  • Organisations that introduce you to us (e.g., a trade association)
  • Credit reference agencies (applies to your organisation’s credit rating only)
  • Your organisation’s email server (e.g., a change of address notice in an auto response)
  • Review websites
  • Social networks
  • Public information sources such as hospital websites

Who gets to see or use your data?

We don’t allow any person or company outside the William Demant Holding A/S divisions to use your data except as required to fulfill our obligations to you, or as required by law, or to store and/or process it in order to run our business.

Here are the categories of companies that may see all or part of your data:

  • Companies we rely on to fulfill our contractual obligation to you or your organisation (e.g., resellers, shipping companies)
  • Services that help us manage our website or our relationship with you
  • Government revenue and customs agencies, regulators, and other authorities
  • Credit agencies
  • William Demant Holding A/S division please see

Where we store your data

Our servers are managed by our parent company, William Demant Holding A/S, and are located within the EEA. Acoustic Metrology may keep some types of data (e.g. transactional and documentary data) in physical files.

For other types of data, Acoustic Metrology may use external companies in order to maintain the technical operation of the website, to organize important records, or to support processes needed for sales, marketing, and other internal functions. The data processors act solely according to instructions from Acoustic Metrology or William Demant Holding A/S.

The data processors Acoustic Metrology selects have established technical and organisational safety measures to help minimize the likelihood of your information being accidentally or illegally destroyed, lost or deteriorated, coming to the knowledge of unauthorized persons, or being misused or processed in violation of laws governing the processing of personal data. Nevertheless, because the internet is not a 100% secure environment, Acoustic Metrology cannot ensure or warrant the security of information you transmit to Acoustic Metrology.

How long do we keep your personal data?

We hold your personal information for as long as we need to for legitimate legal or business reasons, including to comply with any regulatory obligations. (Depending on the record types and our relationship with you, retention periods range from 3 months to 10 years, or for the period during which you request our services.)

We will delete your data at your request as long as we no longer need it for one of these reasons:

  • To respond to any questions or complaints
  • To show that we treated you fairly
  • To maintain records according to rules that apply to us
  • For marketing, research, or statistical purposes
  • For legal, regulatory, or technical reasons

What if you choose not to give any personal information?

We may need to collect personal information by law, or under the terms of a contract we have with you.

If you choose not to give us this personal information, it may delay or prevent us from meeting our obligations. It may also mean that we cannot perform services or deliver the product you have ordered from us or from our resellers.

Any information that is optional would be made clear at the point of collection.

Your data & your rights

Wherever possible, Acoustic Metrology wants you to decide what data we have and how we use it.

Acoustic Metrology aims to give you control over your data wherever possible. Among your options (although with certain restrictions), you may:

  • Give or withdraw your consent to use your data
  • Get a copy of the data you provided to us in a portable data format
  • Ask us to correct your data
  • Ask us to stop processing your data
  • Ask us to erase your data

Here’s how your options may apply, depending on the reason for the processing:

Our basis for processing your data and your options

Give (or withdraw) consent | Right to erasure | Right to portability | Right to correction

Right to erasure | Right to portability | Right to correction

Legal obligation
Right to correction

Legitimate Interests
Object to processing | Right to erasure | Right to portability | Right to correction

For example, although you may choose not to receive marketing information from Acoustic Metrology, you may still receive invoices, shipping, sales and service notifications, and other important information such as changes to your existing products and services because we’re contractually or legally obligated to deliver these to you.

We may ask you to confirm or update your choices if you purchase any new products or services, or ask for some new information from us. We will also ask you to do this if there are changes to regulations, or to the structure of our business.

If you change your mind you can update your choices at any time by contacting us.

How to change your contact preferences (including withdrawing consent)

With certain limitations (e.g. invoicing), you can decide what kinds of communication you want to receive from Acoustic Metrology. There are two ways to set your preferences:

  • Send an email telling Acoustic Metrology what changes you would like to make
  • Select specific Interest Areas or Unsubscribe to marketing materials on our e-newsletters

Please remember that if you withdraw your consent, we may not be able to provide certain offers, products, or services to you (but you can always give your consent again at any time).

Access to your Personal Information, deletion, restriction, rectification and transfer

You have the right to request details (and a copy of) the Personal Data we hold about you and to ask us to delete, restrict, correct or transfer your Personal Information. Our response will depend on which legal grounds we are using to process the data in question, and the circumstances of the particular processing. You can find out more about your rights by viewing guidance from the Information Commissioner’s Office here.

You can exercise your rights by sending us a written request to our contact form here, by emailing us at or by using any of the other methods set out in our “contact us” section below.

How to complain to the ICO

If you are unhappy with us, our service, or with the way that we treat your Personal Data please contact us and we will work with you to resolve your issue.

You also have the right to contact the UK data protection authority, the Information Commissioner’s Office (ICO). You can contact the ICO through its website: You can also call the ICO helpline from the UK on 0303 123 1113, or +44 1625 545 745 if calling from outside of the UK.


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Changes to this privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email.

Please check back frequently to see any updates or changes to our Privacy Policy.

Contact us

If you have any questions on this Policy or would like to exercise your rights, you can contact us in the following ways:

Contact us

Acoustic Metrology
Cadzow Industrial Estate
Low Waters Road
Hamilton, Lanarkshire
United Kingdom

Company registration number: 4733494

Tel: +44 (0) 1698 208250


Acoustic Metrology is a UKAS accredited calibration laboratory No. 0798

Acoustic Metrology has been registered as conforming to the requirements of ISO 9001:2015. The management system is applicable to: The management, calibration and repair of audiometric and acoustic instrumentation.